What we can do for you.
Four areas of work that fit together. Start with the one you need most; each begins with a review and ends with something you can measure.
Growth strategy
We start by reviewing what you already have: your offer, your pricing, the customers you win and the ones you lose. From that we write a plan with a short list of priorities, who owns each one, and how you will know it is working.
The plan is yours to keep and to run. If you want help running it, the rest of our work picks up from there.
This can include
- Review of offer, pricing and positioning
- Target customer and market definition
- A written growth plan with priorities and measures
- Regular check-ins against the plan
Marketing and outreach programs
We help you say what you do in plain words, then put that message in front of the people who should hear it. Email outreach is the channel we know best; we plan it, write it, send it and report on it.
Every program we run follows our email policy: honest about who is writing, and easy to stop.
This can include
- Messaging and positioning
- Email outreach campaigns, written and managed
- Follow-up sequences
- Reporting on replies and results
Lead generation
Good lead generation is mostly about choosing who not to contact. We work with you to define the customer worth pursuing, reach out to them directly, and pass along the people who want to talk.
You see what was sent, who replied and what they said.
This can include
- Ideal customer definition
- Prospect research and list preparation
- Direct outreach to start conversations
- Hand-off of interested replies
Operations resources
Plans fail in the day-to-day. We document the process, build the templates and set up the tools so the work happens the same way each week, whoever is doing it.
We can set this up and hand it over, or keep running it with you.
This can include
- Process documentation and playbooks
- Templates for outreach and follow-up
- Setup of outreach and tracking tools
- Simple reporting you can read in a minute
Not sure where to start?
Tell us where things stand and we will suggest a first step.
Get in touch